Playb3yond
It's not often when the future of a major music and entertainment company like Sony rests on the release of a single product. So when you debut two new technologies in one gaming system and sell it for a $400 loss in hopes of making billions down the road... Yup! Sounds like the perfect reason to blow even more money on an extravagant, animated web advertisement - complete with Captain Kirk voice overs! Sadly, at the end of 15 minutes, the site is ultimately an expensive, 3-D marketing brochure with lots of glitz and no interactive substance (somehow, Shatner specialties). However, it also makes us salivate for the very latest in high-definition gaming and graphics. Sony is drawing deep into its brand loyalty cachet and they are betting it all on this console's success. It shows in this high-end video production, but where's the web2.0 love?... More
