Doritos | Snack Strong

Posted under animation & game design, promotional design.

With a bit of nacho-on-tongue-in-cheek showmanship, Doritos beings us into their immersive virtual 3D hollywood production set, which doubles as a slighty apocalyptic-hued fantasy secret lab. Again, the detail in these animations is certainly beyond the scope of reasonable spending, but the results are really impressive. There is more than enough eye-candy to go around—down to the randomness programmed into little ant-like people on the ground... and it's only 2/5 complete as three more sections are due to be released in the near future. As a big childhood fan of original Doritos, I'm personally not sure why they need 15 new flavors, but evidently these guys have more time on their hands than you can shake a spice rack at.