Clara Collins

Posted under fashion, clothes & photos.

An interesting take on the fashion catwalk, Clara Collins (France) uses Flash and creative photography to present several digital "flip-books" of their womens line of clothing. Each flip book has two sides, and can be reversed and animated by using a minimal control panel. While we found the (excellent) photographs are a bit on the small side for viewing the actual clothes, the entire collection in each "book" tells a nice story with stop-motion photography that does, by itself, enhance the brand attributes of the label. Very well executed, and high marks for originality in combining traditional photography with Flash to create something more than your standard online interaction.

Designed by: Pierrick Calvez