the greencurve + alittlebettergasstation.com

Posted under green design, industrial design & autos.

This posting is actually two sites by BP—two sites which share the same branding, color scheme and purpose; to indroduce us to "greener" ways we can live our lives in conjuntion with gasoline usage. BP is savvy when it comes to grasping the idea of environmental impact, and has used it extensively in crafting their brand. In site one, (thegreencurve.com - see main link) we learn how well we are doing personally on the "greencurve" of environmental impact. In site two, alittlebettergasstation.com, we explore some new forward-thinking industrial design by BP in the form of their futuristic and eco-friendly gas station. This page contains a stand-alone Flash piece that uses animated, "cartoony" characters reminicent of very early TV ads for gas stations with a dash of Looney Tunes thrown in. Hopefully, this kind of thinking, and eco-friendly branding becomes more of a trend moving into the future.