Volkswagen of America

Posted under industrial design & autos.

Welcome to the masterful branding that is the Volkswagon auto site... from end to end, title to widget, hype to reality and rubber to chrome, every nook and cranny of this car site is meticulously polished and in line with the new "V-dub" branding. The only comparable web site we can think of which is so seamlessly intergrated is Apple's—which also builds upon the strong use of white, (occasional black) and bold, full-screen presentations. Screen after screen there are beautiful layouts and great car photos to behold... but functionally, there are some real wonders in here too; 3D-on-the-fly-rendering of videos, the widget/dashboard nav, build and crash your own car, or take one of the VW rides into the Compare-o-tron. What can we say—after three days exploring this site, we are still finding it increasingly impressive.

Designed by: Crispin, Porter & Bogusky