Coca-Cola BlaK

Posted under animation & game design, promotional design.

An online branding experience for the new coffee-injected Coke that invites the user to three beautiful virtual rooms representing three drinking moments of a Coca-ColaBlaK (after lunch, at work and at home). Once inside, visitors can access a couple mini-games related to the French tagline "L'esprit Vif�" (translation: "The Sharp Mind"). They give the opportunity to the visitor to take a Coca-ColaBlaK break and accept a mental, uplifting challenge. Overall, it's a very pretty promo for this new Coke drink, showcasing design, bold color-choices and the new, hip Coke packaging more than anything else. An effervescent endeavour for a visually-driven promotional vehicle (written in French).

Designed by: Publicis