Mar 23, 2023

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Coca-Cola BlaK

Posted under animation & game design, promotional design.

Coca-Cola BlaK

An online branding experience for the new coffee-injected Coke that invites the user to three beautiful virtual rooms representing three drinking moments of a Coca-ColaBlaK (after lunch, at work and at home). Once inside, visitors can access a couple mini-games related to the French tagline "L'esprit Vif�" (translation: "The Sharp Mind"). They give the opportunity to the visitor to take a Coca-ColaBlaK break and accept a mental, uplifting challenge. Overall, it's a very pretty promo for this new Coke drink, showcasing design, bold color-choices and the new, hip Coke packaging more than anything else. An effervescent endeavour for a visually-driven promotional vehicle (written in French).

Designed by: Publicis


Reviewed by Digitalthread on Jun 26, 2006


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promotional design is...

Sites that promote and market specific products or services in which the design is approached with more of an advertising slant. Marketing details, copy, branding and originality of design are all considered.



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