Mar 23, 2023

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In-Synch Challenge

Posted under Flash, animation & game design, promotional design.

In-Synch Challenge

Owning a home or a small business can be a risky proposition. To help identity and avoid those risks, Fallon & B-Reel helped insurance company Travelers create "The In-Synch Challenge," an interactive experience - complete with fully 3D rendered environments and composited green screen footage of actual actors - that puts ones safety awareness IQ to the test. Sure, the insurance companies want to put a little fear into you, but the real fear should come from checking out this demo and asking yourself as a web design company... Damn, how the hell could one possibly compete with the depth of this production? Sure, it's a touch dry, but from a development standpoint, it has every possible feature one can cram into a website design - film, motion, 3-D, voice-overs, acting, plus interaction with a bit of game-play. And from a business view, it must be seen as a total success. Very impressive, in every aspect.


Reviewed by Digitalthread on Jun 23, 2006


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promotional design is...

Sites that promote and market specific products or services in which the design is approached with more of an advertising slant. Marketing details, copy, branding and originality of design are all considered.



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