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the apartment
Posted under promotional design.
A novel net-promoted shopping experience - not all online, and not at your home - theapt asks you visit their store, which is really a well furnished apartment in NYC's soho area. theapt.com is a teaser for a shopping experiment that caters to people looking for a diversion from the usual shopping experience. Furnishing an apartment in New York and selling items right out of the living room is a new venture, and theapt.com site created the online buzz needed to make the apartment a promotional success.
Designed by: Method
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Reviewed by Digitalthread on Jul 1, 2000
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promotional design is...
Sites that promote and market specific products or services in which the design is approached with more of an advertising slant. Marketing details, copy, branding and originality of design are all considered.or
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